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Senior product designer · fintech, healthcare, tools

Designing calm, useful products with measurable lift.

I help teams turn messy product moments into clear systems, confident flows, and interfaces people trust. Currently available for select freelance and full-time opportunities.

12+ years leading product design 0–1 to scale Systems, research, and conversion
Selected projects

Case studies built around outcomes, not just screens.

Each project below pairs design craft with a clear business goal, so the story is as strong as the interface.

Fintech platform

Atlas Treasury

+31% activation New account flow
Design strategy Information architecture Component library

Reframed a dense treasury dashboard into a guided money-movement experience for finance teams managing multiple entities.

Healthcare scheduling

Pulse Clinic OS

-22% no-shows Patient flow
User research Service design Accessibility

Designed a schedule-first workflow that cut friction for front-desk staff while improving patient communication and reminder handling.

B2B analytics

Northstar Insights

3 teams aligned Design system rollout
Design system Dashboard UX Cross-functional alignment

Built a flexible visualization language and pattern library that allowed product, marketing, and data teams to ship consistently.

Creative marketplace

Studio Match

+18% lead quality Discovery revamp
Journey mapping Conversion design Content hierarchy

Restructured the service discovery experience to help clients self-select with confidence and reduce low-fit inquiries.

Operations software

Orbit Logistics

-40% support tickets Workflow automation
Workflow redesign Error prevention Design ops

Redesigned a multi-step shipment workflow with guardrails, microcopy, and state handling that reduced failure points for operators.

Services

From early product thinking to ship-ready systems.

I plug in where teams need clarity most: strategy, design execution, and the operational structure to keep moving.

Product strategy

Clarify the problem, define the opportunity, and map the shortest path to impact.

  • Opportunity mapping
  • Journey and funnel analysis
  • Prioritization workshops

Experience design

Design intuitive interactions, high-trust flows, and polished interfaces across responsive product surfaces.

  • Wireframes to final UI
  • Interaction patterns
  • Accessibility-minded design

Design systems

Create reusable components and guidance that help teams move faster without sacrificing quality.

  • Component libraries
  • Documentation and governance
  • Design-to-dev handoff support
About

Senior-level design with a practical, collaborative edge.

I’m Elena Hart, a product designer who likes complex problems, crisp systems, and work that feels effortless to the people using it.

What I bring

Strong product judgment

Balancing user needs, business constraints, and implementation realities without losing momentum.

Research that informs action

Lightweight but meaningful research that helps teams decide what to build, simplify, or remove.

System thinking

Designing structures that scale across teams, states, and edge cases instead of one-off screens.

“Great product design should reduce uncertainty. Users should feel guided, teams should feel aligned, and the business should feel the impact.”

— Elena Hart, Senior Product Designer
Contact

Have a product that needs sharper thinking?

If you’re building a tool, platform, or service that deserves better flow and stronger conversion, I’d love to hear about it.